All posts by A.C.Knell

About A.C.Knell

Founder and Owner of A.C.Knell Entertainment

Peanuts

Pay peanuts and get monkeys

… as the old saying goes!

I witnessed this on a rare Saturday night off recently to attend a party as a guest.

I am not one known to openly critic ones work, however as I was on the other side of the DJ booth for a change, I thought I would offer some words of wisdom to any budding DJ that is starting off and wants to make a good name for themselves or even to a client that is looking to book a DJ for their event…

To the DJ: Always arrive on time or ahead of time

As we arrived at the venue around 7PM, I overheard the party hosts beginning to panic that their DJ hadn’t arrived yet. Trying to ease the situation, my wife did state I was a DJ, however I was not in a position to openly step in to assist as my equipment was at home.

I was a little concerned for the party goers as well. They were expecting their DJ to start at 7:30PM and finally once confirmed with the venue owners, were then told that he wouldn’t get there until 8PM.

This is not a good start in my books, I would always aim to arrive on the allocated time that has been agreed with the host and/or try and arrive earlier to make sure everything is in good running order before the guests arrive. It was fortunate for the DJ that there was an in-house sound system, lighting rig and a DJ booth, however you should never assume all is in working order.

To the DJ: Dress for the occasion

Look presentable. Arriving in a scruffy hoody, jeans and trainers does not set a good image to your business or to your clients.

As it was the party was fancy dress, so I would either get involved with the theme or in smart attire (and I am not talking a full blown tux; shirt, smart jeans and shoes is generally acceptable) to show that you are a professional. Whenever I am playing I wear my own branded shirts to show a) I am proud of my business and b) a chance to get repeat or future bookings from clients whilst advertising my brand.

To the client: Do you know what you’re paying for?

Do not always look for the cheapest DJ/Entertainer. I would ask the following whilst making your booking:

  • What type of equipment do you have?
  • Are you insured?
  • What happens if you cannot make my event? What back-up measures have you got in place?
  • Are you willing to meet up to discuss my/our party plans and music selection?
  • Do you have any reviews from previous customers that I/we can see?
  • Any extras you can offer to make my/our event special?

If the DJ/Entertainer is able to answer the above honestly and confidently, then make your own judgement call on if they are best suited for your event.

Showing intent to meet up with you, shows that they want to offer a tailored package to suit you and your guests needs. At A.C.Knell Entertainment, we never treat our bookings as the same, each night is unique and is usually down to a combination of the music, equipment we use and the guests as well that make the night a huge success.

There are unfortunately like a lot of tradesmen, cowboys in our industry as well. We worked with Dominic Littlewood and Melinda Messenger for Channel 5’s ‘Cowboy Traders’ a few years ago when a rogue Wedding Planner had stolen a couple-to-be’s money for their wedding day. It was great to step in and be able to provide them with an evening reception to remember for all the right reasons.

Reviews

Word of mouth of reviews are very important when looking for a DJ for your event. We take great pride in each event hosted and have some fantastic reviews from customers we have hosted events for over the years; as seen on our Facebook page which has been built up: https://www.facebook.com/pg/A.C.Knell.Entertainment/reviews/?ref=page_internal

You can read more or post your own review linking back to our earlier article on How did we do?

To the DJ: Learn how to read your crowd

This usually comes with years of experience. I am not saying you need a Psychology Degree to analyse people’s behaviour, however get a general feel for what your client and their guests want in advance. Ask them to produce a playlist of their top 10-15 or ‘must-have’ songs for the occasion. A.C.Knell Entertainment offers the right music selection for all events with a diverse library of over 100,000 songs from 1950’s – present day.

It can be easier said than done when you have a mixed age group, however I would advise not sticking to one specific genre of music for too long as this may end up clearing your dance floor.

Interact with the crowd, show that you are approachable and not just stuck to a specific playlist. Use the microphone where appropriate however use it sparingly as well.

To the DJ: Sitting down on the job

A big no in my books! Does not look professional in the slightest and makes it look like you do not want to be there.

Unless you had a legitimate reason for sitting down, such as you have a leg injury as an example, I would try and avoid this at all costs. You’ll end up looking like a Bingo caller instead.

To the client: How was communication on the lead up to your event?

If the DJ has gone above and beyond answering any questions you had on the lead up to your event, then that is great.

It shows they have a general interest in your occasion and are not just taking the booking on for the money.

We hope the above helps when making your own enquires and thanks again for reading!

Upcoming events near you

Happy New Year to you!

I hope you’re well and enjoyed the festive break. We celebrated some great news that the latest edition to the Empire is going to be a boy… so feeling just a little bit less outnumbered now; although the numbers are still against me!

January has been exceptionally busy for me, in what would normally be a quieter time of year.

The first Saturday of 2018 I saw in at Orange Square Bar in Haywards Heath as a few simultaneous birthday parties were in celebration throughout the evening and wow, what an amazing night that was!

It was great to be back at the Bent Arms, Lindfield on Friday night just been as we celebrated Lorraine’s 60th birthday and also her Pearl Wedding anniversary, a great night had by all!

And Saturday just been a joint 30th for both Ricky and Tom at the Mid Sussex Golf Club in Ditchling. Not only was it fancy dress party, however everyone was up dancing all night long.

So where am I this weekend? I return to Bognor Regis at the QE2 (appropriately named after Her Majesty, Queen Elizabeth II) on Saturday 20th January 2018 for Saturday Night Sessions – a mixture of Commerical Dance, House, RnB and Pop music to get your party started:

Saturday Night Sessions at QE2, Bognor Regis

Although a while off yet, I thought I would also share a great night coming soon to all you Eighties lovers… especially those who remember the night ‘Back to the 80’s’ I used to host at Belushi’s in Brighton:

80's Night at Cuckfield Golf Club

The 80’s night will be held at Cuckfield Golf Club, in Cuckfield on Friday 6th April 2018 with tickets being sold for £20 per person. This will include a finger buffet and all the great music from this era.

I hope to see you out at either night or hopefully at a venue near you very soon.

Thanks for reading!

It's beginning to look a lot like Christmas

Christmas, one of my favourite times of the year!

A time for giving, caring and understanding and where everyone should get together and reflect on the year that has just passed and look forward to the year to come.

I’ve provided entertainment for some good Christmas Parties this year; the Accident & Emergency department at the Princess Royal Hospital and Marsh Insurance in Haywards Heath to name a couple!

This is not just joyous due to the sheer amount of work I’ve had on this period, we have to also remember those who may have fallen on hard times and may have little or nothing to their name. I am very fortunate to have your support as always and couldn’t of done it without you, so thank you again for letting me entertain you for another year.

I hope you can join me tonight for the annual festivities tonight at Orange Square Bar in Haywards Heath, as I will be bringing a sprinkling of snow with me as well. Not real snow, but my snow machine I know… but it’s the magic that counts! 🙂

I will also be back for the New Year countdown to 2018 at Orange Square, so hope to see you at either night. For more details on either event, see below:

No Events are found.

Finally this is a time to spend with your family and I for one am very looking forward to it this year. With baby number 3 on the way, we have expanded our empire and look forward to more fun over the years – especially seeing the enjoyment from the children’s faces.

If I don’t hear from you before, I wish you all a Merry Christmas and a Happy New Year and look forward to seeing you in 2018!

A sound investment

Corny heading I know right?

However for any DJ to be successful at what they do, they must have a decent PA system to play out to their party guests.

In recent years I have been using the Cerwin Vega Intense INT152 600W Speakers which has been rated in the top 5 for Passive Wooden Speakers. If you are looking for a premium brand, there are a few companies that I can recommend:

As I move into larger events across Sussex, Surrey, Kent & Hampshire, it is key to look into finding the right system for you. Some of the questions you should ask when looking to invest in a new system I have listed below:

Passive speakers or Active speakers?

There are pro’s and cons for both…

Passive speakers require a seperate amplifier to be connected and offer power to the speakers. You need to make sure that the amp is powerful enough to support the preferred output you have chosen. This means you do not need to use additional power points to power these, however you will end up lugging around an amplifier in the meantime.

Active speakers are independently powered with the amplifier contained within the speakers and/or bass bins. You will need to make sure there is sufficient power points available at the venue for this, however the added benefit is you will no longer need to move around a standalone amplifier as this will offer a portable solution with microphone or mixer inputs directly into the speaker itself.

How powerful is the system and/or how many people can this cater for?

The output of a speaker system is very important whilst doing your research. It is key to understand what type of events you usually cater for and how many people are usually in attendance. On average this can range between 80 – 150 people normally, with larger events looking at 350+ people.

I have recently invested in the HK Audio Linear L5 Club Pack from DJKit.com which boosts a massive output of 4400 watts. Now obviously I haven’t had the chance to push this to it’s full potential yet, however early signs show that it has a large throw with the sound across the room, which leads me to my next point.

What size of venue do you usually perform at?

This is extremely important with the acoustics of the room. If you are using a smaller system (for example with an output of 400 watts) this isn’t exactly going to carry well in a large concert room. Assess the type of venues that you normally perform at and make a call on what system will best fill the room.

What manufacturer warranty/guarantee is available with the system you are looking into?

A good quality PA system does not come cheap. If you are playing in the public domain you should realistically look at spending anything from £600 upwards. The RRP on the HK Linear 5 Club Pack that I’ve acquired is £3,839, however the system also includes a 5 year warranty should there be any unforeseen issues that you encounter with usage.

Cables are equally important!

Investing in a new system alone is not enough, you should look at sourcing good quality speaker cables or leads that are compatible with your PA. This will make all the difference with the output of sound.

I have included a little video below unboxing the system I went for and from the first initial test at an event I hosted last night (Saturday), it definitely outperformed my expectations:

Thanks for reading and feel free to ask any questions on what you’ve seen!

The future of the DJ

It has been a while since I have posted on here, so apologies you haven’t heard from me in a while.

As a DJ that has been in the entertainment industry for 15+ years now, I have seen some significant enhancements in Disco equipment and technology to improve and enhance ones set.

Starting on the decks

Back when I first started (and probably more of a novelty thing), I experimented on vinyl. Many would argue the pro’s and cons of mixing on vinyl. The pro’s being the quality of the sound and that authentic crackling noise you would expect to hear, however on the flip side, the con’s are protecting your collection. This could lead to a degraded sound over time depending on how scratched the record turns out over time.

When I went professional and due to the format of my collection, I started on a CDJ system. The mobility of playing a collection of CD’s as opposed to vinyl’s meant you could transport about four times the music with ease.

Entering the digital revolution

I then entered the digital revolution and began to ‘digitalise’ my complete music collection. With the introduction of Digital controllers, with manufacturers such as Pioneer, Numark, Denon leading the way this meant organising your music collection and transporting it to your next gig never came easier until now.

You could now cue up requested songs from your clients without finding your way through your vinyl and CD collection and like many DJ’s this was always tricky to keep a relevant filing system on these.

Some ‘traditional / old skool’ DJ’s would argue that technology cheats the system and there is little or relevant skill in adapting to new technology, however as I read on a DJ forum the other week:

‘If a palette of bricks were delivered to a warehouse, would you really stack them manually by hand or use a forklift to assist you?’

Don’t forget it’s not just about using technology to your advantage. You need to be able to read a crowd and can keep the dance floor consistent throughout the night. This comes with experience and the more gigs each weekend should help you with this if you are aspiring DJ looking to learn the trait.

So, what’s next?

An abundance of cables… hopefully!

I would quite confidently state that the setup and dismantle for each event usually involves cables and lots of them. Cables to plug into a mixing desk, speakers, microphones and lights.

Wireless microphones are already on the market and improving all the time. In fact, I use a good quality microphone receiver complete with 6 x wireless microphones for corporate functions, wedding speeches or even Karaoke events.

What I would like to see is more integration with stage gantries and lighting with perhaps a wireless system to not only reduce the time it takes to setup and dismantle at the end of the night, but improve the appearance of your setup at any event.

More touch screen devices to control your playout system. In recent years we have already seen a decline in Desktop and Laptop PC/Mac sales with the rise of mobile devices and tablets being the primary device in most households.

This brings me to a cool video I saw (quite old now, so imagine what is next) that demonstrates a new style of controller.

Where do you think technology will take us next? Feel free to have your say.

Thanks for reading!

Re-inventing creativity

Reinventing and creativity both have similar meanings… with the main focus on producing something new.

With remixes, re-edits featuring snippets of audio reminiscent from former chart hits, some would say it is an artists way of cashing in on past songs fortunes and success.

Well recently there was a high-profile law case that has impacted two artists in particular; Pharrell Williams and Robin Thicke with their chart hit “Blurred Lines”.

With the Marvin Gaye family claiming that the song resembled the late legends hit “Got to Give It Up ” both artists were ordered by a US court to pay the family $7.4m in royalties.

Yes Pharrell himself has admitted he was inspired by Marvin Gaye when producing his “own” sound, however what does this mean to other hits of his? “Happy” has also been criticized by the family for another one of Gaye’s hits.

One would argue that yes there are definitely similarities in the beat which in my opinion I couldn’t really see as a crime as there are many “copy-cat” tunes out there inspired from other classics.

This has now made artists very wary on the way they produce their music and what beats they can use, which takes me back to my point on creativity. Have we really reached a point in music where a song is truly a unique experience and no inspiration has been taken from existing music out there?

Personally I like the fact that artists are breathing fresh life into hits and lyrically I would argue that “Blurred Lines” is a totally different song. I would understand it if they took audio bytes of lyrics and made it into their own sound.

A great example of this, one of my favourite songs at the moment is “The Party” remixed by Joe Stone; featuring the sound of Montell Jordan’s classic hit “This is How we Do it” originally released in 1996:

Artists have to be very careful about how they collaborate with an artist living or dead following on from this case.

Share your thoughts on this as I would love fellow artists, musicians, producers to have their say…

Back at Hever Castle

It’s been two years since I was involved with the filming of Channel 5’s Cowboy Traders with Dominic Littlewood and Melinda Messenger and I’m back again, this time for the wedding of Charlotte Walker and Jonny Mitchell…


I always get a little bit excited when performing at iconic venues like Hever Castle. I think this is partly down to being intrigued about the history behind the venue, it’s architecture and how it works with the acoustics for my sound system or lighting.

Located in the village of Hever in Kent, near Edenbridge, Hever Castle began its life as a country house, built in the 13th Century. This became the seat of the Boleyn family from 1462 to 1539. Anne Boleyn was the second wife to King Henry VIII and when her father had died possession was passed on to him.

With the historic surroundings of the moat and located by the Aster Wing, I was setup and ready to go. The lovely couple had their first dance to a Connor Maynard cover of Swedish House Mafia’s “Don’t you Worry Child”.

The evening was great and both Charlotte and Jonny’s friends and family were up dancing all night long.

I think you’ll agree with me the newlyweds looked absolutely amazing! Wish them all the best in their new life as husband and wife.

Beware of the Trolls

Trolls

Image source: http://www.huffingtonpost.co.uk/sammy-sultan/what-to-do-with-internet-trolls_b_3707933.html

What is an Internet Troll?

The traditional meaning behind a troll was always depicted as an ugly cave-dwelling creature or monster. This is also true to this new meaning the “Internet Troll”, whom personality is reflected by this description of a troll.

Sadly myself, have been a victim of Internet Trolling on a community group on Facebook recently. With the Internet now being an increasingly popular way for people to express their opinions about individuals and businesses, this sort of activity can be potentially damaging and hurtful to those that try and make a living through trading or operating their business or personal activity online.

Why is “trolling” bad?

Like any business, we take great pride in our positive reviews. We even welcome negative reviews if someone has had a bad experience to help us develop our business and learn from previous mistakes. After all, we are all human and we cannot be perfect all of the time.

Don’t be mistaken, trolling is not a form of customer/client voicing their review of something. Trolling is where someone attacks a business or person with no justification or reason behind their attack. Often this results in vulnerable people; especially in this day an age (whom try to maintain a popular impression online), to be driven to drastic events.

Sadly, I have read so many stories in the news, in which children have committed suicide over heartful comments in some of these attacks:

Can you kill yourself already?’ The vile online messages from internet trolls ‘that led girl, 16, to hang herself

Read more: http://www.dailymail.co.uk/news/article-2246896/Jessica-Laney-16-committed-suicide-internet-trolls-taunted-told-kill-herself.html

Lucky for me, I grew up when the Internet had only just been invented and the Social community (or anti-Social in this case) did not exist until recently.

So bullying was often an exchange of nasty words verbally; rather than written down to a whole community of strangers to see, read, share or like with their peers. The viral affect caused by these “internet-bullies” can be far more damaging these days than a few nasty words.

What leads people to “troll” others?

We will never know the real reason to why people have to express so much hate for another person. Sometimes this could be down to jealously, due to someone’s success or perhaps they may just have a personal vendetta against them or even in some cases, just a random unprovoked attack.

What can be done to prevent being trolled?

Report it to the community administrator, police (yes that’s right it is now a criminal offence to be a Troll) and if you know who that individual is you can file a “gagging order” with your Solicitor/Lawyer to prevent any slanderous content appearing about you on various channels.

In some cases you may not be able to identify who the Troll is as they often try and hide behind a computer screen (often behind a fake profile or alias) to stop themselves getting caught with no thought on what damage they can do to that individual or business. Luckily for the victims, these individuals are being exposed for spreading hatred by the authorities all the time and punished for their crimes:

Twitter Trolls Jailed For Sending Abusive Tweets

Read more: http://news.sky.com/story/1200521/twitter-trolls-jailed-for-sending-abusive-tweets

So to anyone else that has encountered similar sort of problems, follow our advice and rise above the comments as they are probably jealous of what a wonderful person you have become.

Speak soon!

A.C.Knell

A new residency

Hi everyone,

It’s been a while since my last post, however things have been might busy at A.C.Knell Entertainment HQ.

I am excited to announce I will be starting another residency at newly opened Penny’s in Burgess Hill. On the site where former Mooch @ 76 used to be (76 Church Walk, Burgess Hill, West Sussex, RH15 9AS), Penny’s was opened by a friend of mine on Saturday 12th July 2014.

Penny's Burgess Hill

General Manager Naomi Penny opened the bar after tragically losing both her mum and dad to cancer. The opening night saw a massive £500 raised for St Peter & St James Hospice; a charity very close to Naomi’s heart.

Penny’s are offering something very unique to Burgess Hill with a wide selection of cocktails, great food (got to try the cakes) and a great selection of live music.

As well as providing our support with their marketing, I will be starting this Friday (every Friday throughout August) playing a selection of chart & dance anthems from 9PM to get you set for the weekend. I hope you can join me there this Friday or any other Friday in the summer.

Karaoke will also be on the first Thursday of every month. For more details about all the events held at Penny’s be sure to check out their Facebook page.