Why Hiring an Independent DJ is the Best Choice for Your Event
When planning an event, whether it’s a wedding, birthday party, corporate gathering, or karaoke night, music plays a central role in creating the right atmosphere. One of the most important decisions you’ll make is choosing the right DJ to bring your event to life. While large DJ companies may seem like an easy option, hiring an independent DJ offers many benefits, especially when it comes to personalised service, clear communication, and exceptional value.
This post isn’t aimed as a subtle dig against bigger companies or like the classic bible story ‘David vs Goliath’ as the picture represents, however it is here to show that people have the option of choice. I have also stepped in to help some of these larger companies as and when they needed a good DJ to cover an event as well. I’ve always installed into my children when eating out or going to nice places to try and support small or independent businesses as you’re more likely to get a better and more welcoming experience than a cold, quick and easy solution that lacks atmosphere.
At A.C. Knell Entertainment, we understand the importance of ensuring every detail is perfect for your special day. As an independent DJ, I’ve always prioritised quality over quantity, delivering a customised and personal touch that larger organisations often can’t match. With lots of 5-star reviews from satisfied clients in Sussex, Surrey, Hampshire, Kent and the South East of England, I’m proud to share how an independent DJ like myself can provide an unmatched experience…
1. Personalised Service and Attention to Detail
One of the greatest advantages of hiring an independent DJ is the personalized service. From the moment you make your initial enquiry, you’ll be dealing directly with the person who will be handling your event. This direct communication ensures that your vision is understood and executed precisely as you desire.
With an independent DJ service like mine A.C. Knell Entertainment, you’re not just another booking in a crowded calendar. You’ll receive tailored advice, recommendations, and a service that aligns with your unique needs. Whether it’s selecting the perfect playlist for a wedding or creating a lively atmosphere for a corporate event, an independent DJ will work closely with you to ensure every detail is covered.
2. Clear Communication from Start to Finish
Clear and transparent communication is crucial for a successful event, and independent DJs excel in this area. Large DJ companies often involve multiple layers of staff, which can lead to mixed messages and confusion. When you hire an independent DJ, you know exactly who to talk to at every stage of the planning process and there is an accountability on that individual to deliver the very best memories for your event.
I personally oversee every booking and ensure that all questions, concerns, and requests are addressed promptly. From the initial enquiry through to the final song of the night, I make sure that my clients are fully informed and confident in their decision to choose A.C. Knell Entertainment.
3. Flexibility and Customisation
When you hire a larger company, you may find that their packages are rigid and limited. Independent DJs, however, are highly adaptable and can offer a service that suits your event’s unique requirements. Whether you need a special setup for a birthday party, customized lighting for a corporate event, or a tailored music list for a wedding, an independent DJ can offer the flexibility to meet your needs.
At A.C. Knell Entertainment, I work with you to create a seamless experience, from adjusting the volume levels to fit the mood to offering a more intimate or grand setup depending on the size of your event.
4. Better Value for Money
One of the most significant advantages of hiring an independent DJ is the better value for your budget. Larger DJ companies often have higher overhead costs, including administrative staff, marketing, and office space, which are passed on to the customer in the form of higher prices.
By choosing an independent DJ like A.C. Knell Entertainment, you’re not paying for a corporate structure. You’re paying for a quality, professional service provided by someone who’s invested in making your event memorable. I take great pride in offering competitive pricing while maintaining the highest standards of service.
5. A Reputation Built on Quality
A key consideration when hiring any business is their reputation. Unfortunately, many large DJ companies often receive negative reviews on social media, particularly regarding poor communication, lack of personalisation, and subpar service. As an independent DJ, I’ve built a solid reputation through word of mouth and glowing reviews.
Keep an eye out on comments on local Social Media ‘gossip groups’ as recommendations are provided from real experiences provided from previous events.
With years of experience and countless successful events under my belt, I understand the importance of every event and work tirelessly to ensure it exceeds expectations. From weddings in Sussex to birthday parties and corporate events across the South East of England, I take pride in delivering the best experience possible. It’s this dedication to excellence that has earned me numerous 5-star reviews from delighted clients who trust me to handle their most important events.
6. Flexibility to Handle Any Event Type
Whether you’re planning a wedding, birthday party, corporate gathering, or kids’ event, an independent DJ offers the versatility to cater to a wide range of occasions. At A.C. Knell Entertainment, I provide bespoke tailor-made services for weddings, birthday parties, corporate events, kids’ parties, and karaoke events across Sussex and the South East.
For instance, kids’ parties require a different atmosphere and energy compared to a corporate event or wedding. As an independent DJ, I can adjust my services to create the perfect environment, no matter the occasion.
7. An Experienced DJ Who Knows the Local Scene
As a local DJ, I bring an intimate knowledge of the area and the types of events that work best in the region. From popular songs in Sussex to the preferences of the local crowd and any age demographic, my experience as an independent DJ means that I can provide the right sound and atmosphere that large companies may struggle to replicate.
8. Avoiding the Risks of Larger Companies
In recent years, many large DJ companies have faced negative reviews on social media, with complaints about poor communication, last-minute cancellations, or impersonal service. By opting for an independent DJ, you significantly reduce the risk of these issues. You’ll be working with someone who takes personal responsibility for their work and values their reputation above all else.
At A.C. Knell Entertainment, I have built my business over the last 20 years+ with care and integrity. My name is on every booking, and I am fully invested in making sure each event I handle is a success. I’ve chosen to stay independent to preserve the high standards I’ve built and ensure every client receives the personal attention they deserve.
9. Don’t feel compelled to use the Recommended supplier
Not all the time (as I am a recommended supplier at numerous venues around Sussex), however some management have become complacent and tend to refer an in-house DJ based on any contractual agreement they may have in place. Do not feel that you have to stick to using their recommendations as 9 times out of 10, you’re entitled to bring in your own preferred DJ for the upcoming event. There have even been times where I haven’t been used and I have no concerns with that whatsoever!
10. My final points
Hiring an independent DJ for your event in Sussex and the surrounding areas across the South East offers clear advantages. From a personalised service and clear communication to better value for money and a reputation for quality, independent DJs like my company A.C. Knell Entertainment provide an experience that larger companies simply can’t match. When it comes to your event, you deserve the best, and by choosing an independent DJ, you can be sure that your celebration will be memorable for all the right reasons.
If you’re planning a wedding, birthday party, corporate event, or karaoke night in the South East of England, contact me today to discuss how I can help make your event a resounding success!