Expert Digital Marketing for your business
As well as DJ services, Adam (A.C.) Knell is a highly regarded Marketing professional who has a wealth of experience in Digital Marketing, E-commerce, SEO and Paid Media management.
Since 2011, A.C.Knell has helped small and large businesses with their marketing strategy.
If you are looking for a cost-effective solution that won’t break the bank to support your business requirements, we offer the following digital services to get the results you’re after:
E-COMMERCE GROWTH
If you are looking to replatform your website or gain growth in online sales, we can support you from start to finish.
Anything from the technical migration moving your existing content and assets over to a new platform, through to measuring results moving forward.
DIGITAL MARKETING
New to the world of Digital marketing and want to look at a fully integrated / omni-channel solution to your business to connect all the dots?
We offer support with building your Social Media channels, through to connecting this to your business whilst retaining your company values and brand identity.
SEARCH ENGINE OPTIMISATION
Looking to improve your business positioning in Google or Microsoft Bing?
We can help you with suggestive content or keyword building on a monthly retainer to generate the results you have, whilst developing rich and engaging content for your customers on your website.
PAID MEDIA MANAGEMENT
Looking to amplify your business through Google Ads, Meta (Facebook & Instagram) Ads or looking at prospective advertising opportunties?
We can manage your Marketing budget effectively, treating every penny spent on advertising as if it was our own, with clear and easy-to-understand reporting so you can understanding how the channels perform.
CASE STUDY – 2011 – 2013
1st Central Car Insurance
One of the largest employers in Haywards Heath, the strategy for working with 1st Central in 2011 was to grow more traffic through direct channels and have less of a reliance on the comparison websites; such as GoCompare, Confused, Money Supermarket and Compare The Market, where an accquisition fee is paid on each car insurance premium underwritten.
Key success saw 1st Central grown their direct business from 10% to 20%
GOOGLE ANALYTICS
Developed the Google Analytics profile, event traffic and analysis of funnel conversions, with advanced reporting provided to senior stakeholders in the business.
USER EXPERIENCE
Developed usability enhancements to the customer journey to grow direct channel conversion from 10% to 20%
WEB DEVELOPMENT
Co-ordinated a team of developers to enhance the customer journey with complex techincal enhancements to the ‘Quote & Buy’ experience.
SOCIAL MEDIA
Developed social media profile building a content calendar on seasonal posts throughout the year and to communicate effectively with customer feedback and promote a positive image of the brand.
VISIT 1ST CENTRALCASE STUDY – 2013 – 2018
TEMPUR mattresses
TEMPUR offer luxury visco-elastic memory foam mattresses like no other and a range of pillows and beds to provide you with weightless and restful sleep.
Key success saw the UK subsidary double it’s turnover over 5 years.
RETAILER MANAGEMENT
Built digital advertising strategies to support the digital growth of over 200 key independent UK retailers; including national accounts such as Dreams, John Lewis, Furniture Village & Bensons for Beds.
UK PRODUCT PORTFOLIO
Developed key assets, brand colletaoral materials to ensure retailers were in keeping with the premium aura of the TEMPUR brand identity.
PAID MEDIA MANAGEMENT
Working with one of the biggest media buying agencies in the world, successfully managed the multi-million pound investment in TV advertising, Out of Home and Digital marketing expenditure.
POINT OF SALE ROLLOUT
Worked on new campaign material to roll-out across own Brand and Outlet stores across the country as well as the network of independent and national accounts.
VISIT TEMPURCASE STUDY – 2019 – 2021
And So To Bed
Home to boutique showrooms selling high-end luxury bedframes, bedside tables and other furniture, And So To Bed were set to take their business to the next level. Whilst developing a digital transformation of the business to provide a fully integrated omni-channel solution with their store network and online e-commerce business.
Key success; saw the company profit grow during the COVID-19 pandemic and a significant increase from 5% to 13% with sales online.
WEBSITE REPLATFORM
Replatformed their website from an expensive clunky solution to a cost-effective content managed suite allowing flexibility in price changes and promotional setup at key trading periods throughout the year.
STORE TRANSFORMATION
Revisited the brand persona for And So To Bed and developed a cost-effective refit of 10 of their showrooms embracing new digital kiosks and digital screens for prime advertising opportunties.
PAID MEDIA MANAGEMENT
Managed their advertising strategy and during the COVID-19 pandemic, moved away from traditional print advertising into the digital media space.
VISIT AND SO TO BEDOMNI-CHANNEL SOLUTION
Engaged the sales associates in each showroom to embrace new technology as we introduced an EPOS solution for better measurement of customer quotes and sales through online channels.
CASE STUDY – 2020 – 2022
Vispring Luxury Beds
Sister company to And So To Bed, Vispring manufacture luxury mattresses made out of natural and substainable materials. As Global Marketing Director, the role was to build the global strategy for the business with a view to develop a net-zero carbon footprint long-term.
Key success; developed the first bed configurator in the Furniture & Bedding industry and continued global growth; especially in the export markets.
GLOBAL STRATEGY
Strategical development plan to oversee Vispring’s growth across sales, brand awareness and to ensure the core DNA of the brand stays true to it’s story of natural and locally sourced materials.
SUBSTAINABILITY
Developed a sustainability programme to tell Vispring’s story with main goal to achieve full carbon neutrality.
ADVERTISING
Worked with key retailers to support co-operative marketing campaigns and shared results and learnings from each activity.
FIRST BED CONFIGURATOR
Developed the digital strategy for Vispring, generating D2C leads through to the Vispring stockist pages and launched a Bed Configurator online.
VISIT VISPRINGCASE STUDY – 2021 – PRESENT
Local Mencap Charity
Mencap in the Newhaven, Lewes & District areas is a local non-profit charity that provides a community hub for supporting local people around East Sussex with learning disabilities and they have been supporting the community since 1975.
Donated our services to free to support such a lovely charity.
EVENTS & ADVERTISING
Create events and promote on local community groups on Social Media, along with advertising material and posters to support each event.
SOCIAL MEDIA COMMUNITY MANAGEMENT
The creation of engaging and relevant content to the followers to encourage interaction and support from the local community.
WEBSITE REDESIGN
Rebuilt the website to create a space for interactive content and news for upcoming member’s events.
VISIT MENCAPContact us with your marketing plans
Contact us today for your free consultation with your first steps to grow your business online.